Use Elevator Pitch as a strong Building Block for Content

An elevator pitch conveys the essence of your book in a way that is credible, compelling and concise. The objective is to pique the interest of the listener in a way that will make them take action to find out more. Ideally, the listener will tell you to call their office and set up an appointment for further discussion. The listener may even extend an invitation for you to share more over lunch or dinner.
Anatomy of an Elevator Pitch

The best elevator pitches for books begin with a single killer sentence, also known as the hook or logline. This can be followed by one or two sentences that concisely and convincingly support the logline. As the central idea of your book, the logline will be used every time you pitch your book.

A fictional logline has four components:

– The main character’s name
– Interval and location
– The core conflict of the story and important subplots
– Explanation of what makes your book different from others of its genre
– Action (core excitement).

Writer Carolyn Kaufman’s blog gives examples of loglines for “Gladiator” and “Titanic”:.
“When a Roman general is betrayed and

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