Use Color Psychology To Give Your Business An Edge

green-office-furniture-classicWhether you’re questioning what color to paint the office, or you’re looking to redesign your retail space, the colors you choose can increase your chance of reaching your goals. Color greatly influences human emotion and behavior. If you’re hoping to make your workers more productive, or you want to encourage shoppers to spend money, understanding the basics of color psychology can help you design a space that will maximize your potential.

I interviewed Sally Augustin, Ph.D., to find out more about color psychology. Augustin is an environmental psychologist and internationally recognized expert on person-centered design. Augustin operates Design With Science, where she teaches businesses and individuals how to use color to their advantage.

Change People’s Perception of Temperature

The color of a wall can actually change how a person perceives the temperature, according to Augustin. Warm colors, such as orange, yellow and red can cause people to think the temperature in the room is warmer than it actually is. Cool colors, such as blue, green and light purple cause people to estimate the temperature is colder.
Business owners can use this to their advantage by saving on heating and cooling costs. For example, if you live in a cold environment, painting an entryway a warm color may cause people to think your establishment is a few degrees warmer than actually is. This may allow you to keep the temperature at a slightly lower setting.

Evoke Emotional Responses

Augustin states that color evokes similar emotional responses in most people. However, there aren’t always universal truths about color. People of different cultures may have different thoughts and emotions about certain colors. A person’s past experience can affect feelings about a certain color. Augustin notes that she dislikes a particular shade of blue for example, because it reminds her of an allergy medicine she had to take as a child. Despite the exceptions, there are some basic generalities about how certain colors evoke specific emotional and behavioral responses.

Changing Colors

One of the best things about color is that you can change wall color often. Think carefully before you paint your space about how you want people to feel and perform. Although the wall color can’t perform miracles, it can certainly give you a boost in the right direction.

Whether you’re wondering what color to paint the office, or you’re looking to redesign your retail space, the colors you choose can increase your chance of reaching your goals. Warm colors, such as orange, yellow and red can cause people to think the temperature in the room is warmer than it actually is. Augustin states that color evokes similar emotional responses in most people. One of the best things about color is that you can change wall color often.

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